TASK TOOLS has disposed of its traditional grey packaging and introduced new branding and packaging designed to connect with today’s marketplace. The new logo and package design has improved brand projection, key product information, shop-ability, and environmental stewardship.
“From distribution, to sales, to marketing – in every area of our business – TASK’s new branding demonstrates our singular commitment to building excellence in everything we do,” says TASK president and C.E.O., Craig Caplan. “Our new packing is better for retailers, consumers, and the environment.”
At the center of the new brand launch is the new tag line, TRADE PROVEN. TASK TOUGH which signifies TASK’s commitment to professional contractors. The packaging is 100 per cent recyclable and reduced in size wherever possible, making it better for the environment and freeing up more shelf space for the retailer. There are also innovative security features that will reduce loss due to theft.